Houses
Moët Hennessy
The wines and spirits division of LVMH, operating multiple champagne houses in the Champagne region with a focus on wine tourism and brand experience.
- Location
- France
- Ownership
- LVMH
- Known for
- champagne production · wine tourism · luxury sparkling wine · experiential hospitality
Style
Moët Hennessy oversees a portfolio of champagne houses within the Champagne region, emphasizing experiential hospitality and direct consumer engagement. The group's approach centres on immersive storytelling that connects visitors to vineyard landscapes, production cellars, and the heritage narratives of its individual houses. This strategy reflects a broader shift in luxury branding toward place-based experiences rather than product-centric marketing alone.
History
As the wines and spirits arm of LVMH, Moët Hennessy represents the conglomerate's significant holdings in the champagne sector. The group has committed to œnotourisme—wine tourism—as a strategic pillar for revitalising its champagne houses. This initiative signals how luxury conglomerates are adapting their engagement with premium sparkling wine consumers, leveraging the Champagne region's classified vineyards, distinctive terroir, and centuries of tradition to deepen brand relevance and attract new audiences through direct experience.
Recent
- Note
Moët Hennessy is the wines and spirits arm of luxury conglomerate LVMH .
Read article Google News — Comité Champagne (FR) 2 July 2026
- Note
Moët Hennessy is pursuing a wine tourism strategy (œnotourisme) to revitalise its champagne houses in the Champagne region.
Read article Google News — Comité Champagne (FR) 2 July 2026