News
Celtic Manor Resort opens Laurent-Perrier Champagne Garden in Wales
Celtic Manor Resort has launched a dedicated Laurent-Perrier Champagne Garden in Wales, marking a notable expansion of premium champagne hospitality within the UK leisure sector.
What happened
Celtic Manor Resort, situated in Wales, has launched a dedicated Laurent-Perrier Champagne Garden, announced on 8 June 2026. The garden has been conceived as a destination for summer social occasions, bringing together one of the UK's most prominent resort venues and the celebrated Champagne house in a formal partnership.
Why it matters
The arrival of a branded champagne garden at a major Welsh resort is a meaningful development for the UK hospitality landscape. It demonstrates that premium Champagne brand activations are no longer confined to metropolitan settings or established wine-circuit venues; they are reaching leisure destinations across the nations of the United Kingdom. For Laurent-Perrier, the collaboration represents a considered move into experiential hospitality — placing the house's identity at the heart of a curated outdoor setting rather than simply on a wine list. For Celtic Manor Resort, the partnership adds a layer of distinction to its summer programme, reinforcing the property's ambitions as a destination of note beyond its established conference and sporting credentials. Together, the two parties signal that demand for premium champagne experiences in a relaxed, outdoor context is sufficiently robust to warrant a dedicated, named venue.
Context
Celtic Manor Resort is one of Wales's most recognised hospitality addresses, drawing visitors for leisure, events, and sport. Laurent-Perrier is a Champagne house with a longstanding presence in the British on-trade and premium hospitality sector. The launch of a champagne garden of this kind reflects a broader pattern visible across the UK, whereby Champagne houses seek to deepen consumer engagement through immersive, venue-based experiences rather than relying solely on traditional retail or restaurant channels. The timing — announced at the outset of the British summer season — positions the garden to capture the period of peak outdoor socialising. Wales, and the Cardiff region in particular, has seen growing investment in premium leisure and hospitality, and this partnership adds to that trajectory.