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Fleur de Miraval Marks Ten Years of Rosé with the Release of ER5
Champagne Fleur de Miraval, the only maison exclusively devoted to rosé champagne, celebrates a decade of production with the launch of its ER5 release.
What happened
Champagne Fleur de Miraval has released ER5, a new expression that marks ten years of production at the maison. The release, announced on 5 October 2026, serves as a formal acknowledgement of a decade spent working exclusively within the rosé category — a singular focus that the house describes as the defining principle of its identity.
Why it matters
Fleur de Miraval occupies an unusual position in Champagne. The maison presents itself as the only house in the region devoted entirely to rosé champagne, setting it apart from the broad portfolios maintained by most established names. A tenth anniversary is, in any craft, a moment of reckoning — an opportunity to assess what a sustained commitment to a single style has produced. The ER5 release gives that milestone a tangible form.
For the wider market, the occasion is a reminder that specialisation can constitute a credible long-term strategy. Rosé champagne has grown steadily as a category, and a maison that has staked its entire reputation on that segment carries a particular weight of conviction. Whether that conviction translates into the glass is a matter for those who open a bottle; that it has endured for ten years is a matter of record.
Context
Rosé champagne was, for much of the twentieth century, regarded as a peripheral style — charming, perhaps, but not the terrain on which reputations were built. That perception has shifted considerably. Demand has grown across key markets, and the category has attracted serious attention from producers and collectors alike.
Against that backdrop, a maison that chose to work exclusively in rosé from its outset made a deliberate and, at the time, uncommon wager. The ER5 designation — the fifth in the maison's ER series — suggests a methodical approach to building a body of work rather than a single landmark release. Ten years on, Fleur de Miraval continues to make the case that rosé is not a footnote to Champagne's story, but a chapter worthy of undivided attention.