Jojo Festival Brings Drone Displays and Free Animations to Joseph Perrier in Châlons

What happened

The Jojo Festival descended upon the Joseph Perrier champagne house in Châlons, bringing with it an programme of drone displays and free animations open to visitors. The event transformed the storied Champagne-region estate into a lively public destination, inviting the local community and tourists alike to engage with one of the area's established champagne producers in an entirely new register.

The festival's centrepiece attractions — the drone displays and complimentary animated entertainments — offered attendees an experience that extended well beyond a conventional cellar visit, placing Joseph Perrier at the heart of a broader cultural moment in Châlons.

Why it matters

For a champagne house, opening its doors to a festival of this character represents a meaningful step in how producers engage with the public. Rather than limiting access to trade tastings or guided tours, Joseph Perrier positioned itself as an active participant in the social and cultural life of Châlons.

The inclusion of free animations is particularly significant: it lowers the threshold for participation, welcoming audiences who might not otherwise consider a champagne estate a natural destination. In doing so, the festival reinforces the idea that champagne heritage need not be the exclusive preserve of connoisseurs, but can serve as a genuine point of civic pride and community gathering.

For the Champagne region more broadly, events of this kind strengthen the case for wine tourism as a year-round, inclusive pursuit rather than a seasonal or specialist one.

Context

Châlons sits within the Champagne appellation, a region whose identity is inseparable from the production of sparkling wine. Joseph Perrier is among the champagne houses based in the town, and the Jojo Festival represents one expression of how producers in the area are exploring the intersection of wine culture and modern entertainment.

Drone displays have become an increasingly prominent feature of outdoor festivals across France, offering spectacle that complements rather than competes with a site's existing character. Their appearance at a champagne estate underlines how heritage venues are adapting to contemporary expectations around public events, without abandoning the sense of place that defines them.