Business
Moët & Chandon becomes official Champagne partner of Silverstone in long-term deal
Moët Hennessy, the LVMH-owned wines and spirits group, has secured a long-term partnership naming Moët & Chandon the official Champagne partner of Silverstone circuit.
What happened
Moët & Chandon has been appointed the official Champagne partner of Silverstone circuit under a long-term agreement secured by its parent group, Moët Hennessy. The arrangement, announced on 27 May 2026, establishes the Champagne house as the prestige sparkling wine of record at one of the United Kingdom's most prominent motorsport venues.
Why it matters
For Moët & Chandon, the Silverstone partnership represents a significant extension of the house's presence within the world of elite sport. Silverstone draws an international audience across its calendar of racing events, and the association places the house's bottles at the centre of occasions that attract both dedicated motorsport enthusiasts and a broader luxury-minded public.
For LVMH, the group that owns Moët Hennessy, the deal reinforces a broader strategy of aligning its portfolio of luxury brands with high-profile sporting platforms. Champagne and motorsport share a well-established cultural connection, and a long-term commitment of this kind signals confidence in the enduring commercial value of that pairing. Official partner status at a venue of Silverstone's standing also offers the house consistent, sustained visibility rather than the episodic exposure of one-off event sponsorship.
Context
Silverstone is among the most recognisable racing circuits in the world, hosting events that attract global broadcast audiences and significant on-site attendance. The circuit's position within the United Kingdom's sporting landscape makes it a natural fit for a luxury brand seeking to consolidate its presence in the British market whilst projecting an international image.
Moët Hennessy sits within LVMH, the French luxury conglomerate, giving Moët & Chandon access to the group's considerable resources and commercial relationships. Long-term partnership arrangements of this nature are increasingly common across the luxury sector, where sustained brand association is valued over short-term promotional activity. The Silverstone deal places Moët & Chandon alongside a venue whose identity is built on precision, performance, and spectacle — qualities the house will no doubt seek to reflect in its presence there.