One&Only Cape Town brings a curated Perrier-Jouët experience to South Africa

What happened

One&Only Cape Town has launched a curated Champagne experience in collaboration with Perrier-Jouët. The partnership brings a dedicated, premium offering to guests of the luxury hotel, situated in Cape Town, South Africa. The experience was announced on 23 October 2026.

Why it matters

The alliance between a leading luxury hospitality group and a prestigious Champagne house signals something broader than a single hotel amenity. High-end travellers are increasingly seeking experiences that extend beyond accommodation, and fine Champagne — with its associations of provenance, craft, and occasion — sits naturally within that appetite. By embedding Perrier-Jouët into the guest journey at One&Only Cape Town, both parties are responding to a demonstrable shift in how premium wine is consumed within the luxury travel sector. South Africa, and Cape Town in particular, has established itself as a destination of considerable sophistication for international visitors, making it a fitting setting for this kind of curated partnership. The move reflects a wider trend of Champagne houses seeking meaningful points of presence beyond the traditional European markets, anchoring themselves within the rituals of global luxury travel.

Context

Perrier-Jouët is a Champagne house with roots in France's Épernay region. One&Only Cape Town is part of a portfolio of luxury resorts operating across several continents. The partnership represents a meeting of two established names in their respective fields — hospitality and Champagne — at a destination that has grown in prominence as a hub for discerning international travel. Cape Town's position as a gateway to South Africa's broader wine culture lends additional resonance to a collaboration centred on one of France's most recognised sparkling wine producers. For guests, the experience offers direct access to Perrier-Jouët's Champagnes within the curated environment of a luxury hotel, a format that continues to gain traction as brands look to deepen engagement beyond retail and restaurant settings.