Veuve Clicquot Launches La Grande Dame 2018 Rosé, Championing the Art of Pinot Noir

What happened

Veuve Clicquot has unveiled La Grande Dame 2018 Rosé, introducing a rosé expression of its celebrated prestige cuvée. The release is presented under the banner of L'Art du Pinot Noir, placing the Champagne region's most revered red grape firmly at the centre of the house's latest statement.

Why it matters

La Grande Dame occupies the summit of Veuve Clicquot's range, and the arrival of a rosé expression marks a meaningful evolution for one of Champagne's most recognised names. Prestige cuvées carry considerable weight in shaping a house's identity, and extending La Grande Dame into rosé signals a deliberate commitment to broadening the cuvée's scope without departing from its founding principles.

For LVMH, which counts Veuve Clicquot among its portfolio of Champagne houses, the launch represents continued investment in the premium tier of the market. Rosé champagne has long commanded attention from collectors and enthusiasts alike, and positioning La Grande Dame within that conversation reinforces the house's ambitions at the top of the category.

The emphasis on L'Art du Pinot Noir is equally telling. By foregrounding the grape variety so explicitly, Veuve Clicquot invites scrutiny of the 2018 vintage on varietal terms — a confident gesture from a house with deep roots in Pinot Noir's Champagne heartlands.

Context

Veuve Clicquot is among the most storied houses in Champagne, and La Grande Dame has long served as its flagship prestige cuvée. The 2018 vintage, drawn from a growing season that attracted considerable attention across the region, provides the foundation for this new rosé expression.

The house sits within the LVMH group, whose Champagne holdings span several of the region's most prominent names. The launch of La Grande Dame 2018 Rosé was announced on 23 March 2026.