Tourism
Veuve Clicquot and SO/ Paris bring a champagne picnic experience to the heart of the capital
Veuve Clicquot has joined forces with SO/ Paris hotel to offer a summer picnic experience priced at 70 € per person, open to hotel guests and visitors alike.
What happened
Veuve Clicquot has entered into a partnership with SO/ Paris hotel to present a summer picnic experience in the French capital. Set between the Seine and the Place des Vosges, the offering invites guests to settle into an al fresco setting accompanied by champagne and a menu that includes a salad course with a choice of lobster or chicken. Priced at 70 € per person, the experience is available to hotel residents and outside visitors in equal measure.
Why it matters
The initiative is a clear illustration of how champagne houses are extending their presence well beyond the cellar door and the retail shelf. By embedding the Veuve Clicquot name within a curated dining occasion in one of Paris's most storied neighbourhoods, the house positions its champagne as an integral part of a broader lifestyle proposition rather than simply a product to be purchased. The accessibility of the experience to non-hotel guests broadens its reach considerably, allowing the collaboration to function as both a hospitality offer and a form of brand engagement for a wider public. At 70 € per person, the price point places the experience firmly within the luxury register whilst remaining within reach of a discerning day visitor to the city.
Context
The partnership between Veuve Clicquot and SO/ Paris reflects a wider movement across the champagne industry, in which houses are investing in experiential formats that bring their wines to life in memorable, location-specific settings. Rather than relying solely on traditional retail or restaurant listings, producers are increasingly seeking to create occasions that carry their identity into the realms of travel and hospitality. Paris, with its enduring appeal as a destination for gastronomy and luxury, provides a natural backdrop for such an endeavour. The choice of a setting between the Seine and the Place des Vosges anchors the experience in the cultural and architectural fabric of the city, lending it a sense of occasion that a conventional tasting room could not replicate.