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Bollinger Marks Over 45 Years as Bond's Champagne with a Limited-Edition 007 Cuvée
Bollinger has launched a limited-edition 007 cuvée to celebrate its enduring role as the official champagne of James Bond, a partnership spanning more than 45 years.
What happened
Bollinger has released a limited-edition cuvée bearing the 007 designation, marking more than 45 years as the official champagne of the James Bond franchise. The release, announced on 2 October 2025, is restricted in availability by its very nature as a limited edition, placing it firmly within the realm of collector interest rather than everyday commerce.
Why it matters
Few associations in the world of champagne carry the cultural weight of Bollinger and James Bond. Over four and a half decades, the partnership has woven the house's name into one of the most recognisable entertainment franchises on the planet, lending Bollinger a visibility that extends well beyond the traditional champagne audience.
Limited-edition releases of this kind serve a dual purpose. They reward loyal enthusiasts with something genuinely scarce, whilst simultaneously reinforcing the prestige of the house in the broader luxury market. For collectors, a cuvée tied to such a storied partnership represents both a tangible piece of champagne history and a marker of cultural significance. For Bollinger, it is an opportunity to reaffirm a brand asset that few rivals can claim to match.
The champagne world is no stranger to special editions, but the longevity and consistency of the Bond connection sets this release apart. Where many collaborations are fleeting, Bollinger's relationship with 007 has proved remarkably durable, surviving changes in cast, director, and studio across nearly five decades.
Context
Bollinger is a Champagne house based in France. Its association with James Bond stretches back more than 45 years, during which time the partnership has become one of the most cited examples of luxury brand placement in popular culture. The 007 cuvée launched in 2025 is the latest expression of that relationship, offered in limited quantities to mark the milestone. No further details regarding production volume, composition, or pricing have been confirmed.