News
Dom Pérignon Rosé 2004 and Bulgari Unite in a Limited Edition Priced at €230,000
Dom Pérignon and Bulgari have joined forces to release a strictly limited edition of the Dom Pérignon Rosé 2004, carrying a price of €230,000 per bottle.
What happened
On 24 February 2021, Dom Pérignon and Bulgari announced the release of a limited-edition collaboration centred on the Dom Pérignon Rosé 2004. The edition is available in extremely restricted quantities, with each bottle carrying a price of €230,000.
Why it matters
The figure of €230,000 per bottle places this release in a category occupied by almost nothing else in the world of champagne. It signals that vintage Dom Pérignon Rosé, already regarded as one of the most sought-after expressions from the house, can serve as the foundation for a luxury object that transcends the conventional boundaries of wine collecting.
The partnership between a Champagne house and a jewellery maison of Bulgari's standing is notable in its own right. Luxury brand collaborations of this nature are increasingly employed to reach collectors whose interests span fine wine, haute joaillerie, and rare objects of desire. By aligning the two names, both parties address an audience for whom the provenance and prestige of a purchase carry as much weight as its contents.
The price point also reinforces the enduring commercial power of the 2004 vintage in the Dom Pérignon Rosé range, lending the release a significance that extends beyond the immediate transaction.
Context
Dom Pérignon, the prestige cuvée produced in Champagne, France, has long occupied a position at the apex of the sparkling wine market. The Rosé expression represents one of the house's most rarefied offerings, produced only in years deemed exceptional.
The collaboration with Bulgari, announced in February 2021, reflects a broader trend within the luxury sector, whereby heritage brands from distinct disciplines unite to create editions that appeal to ultra-high-net-worth collectors. Such partnerships allow each house to extend its reach whilst reinforcing the exclusivity that underpins both identities.
With production described as very limited, the release is positioned less as a commercial product in the conventional sense and more as a collectible artefact — one that happens to contain one of Champagne's most celebrated vintage rosés.