Tourism
From Bangkok's Skyline to the Treetops of Champagne: A Global Guide to Glamorous Champagne Bars
A new travel guide published on International Champagne Day spotlights the world's most distinguished champagne bars, from a venue 61 floors above Bangkok to a treetop setting in the Champagne region itself.
What happened
On International Champagne Day, Wine Industry Advisor published a guide to the world's most glamorous champagne bars, drawing attention to a selection of venues that elevate the act of drinking champagne into a considered luxury experience. Among those featured is Pink Bar in Bangkok, perched 61 floors above the city, and a treetop champagne bar situated within the Champagne region of France — a setting that places the drinker quite literally amongst the vines and landscape from which the wine originates.
The guide spans multiple countries, with Bangkok and Champagne serving as two of its more distinctive stops, each offering a markedly different interpretation of what it means to drink well.
Why it matters
Champagne has long occupied a singular position in the world of luxury hospitality, and guides of this kind reflect the degree to which the wine has become inseparable from high-end travel and lifestyle culture. A bar 61 floors above one of South-East Asia's most dynamic cities speaks to champagne's reach far beyond its French origins, whilst a treetop venue in Champagne itself offers something altogether more rooted — an experience shaped by the terroir beneath it.
For the industry, such coverage reinforces champagne's status not merely as a celebratory drink but as a destination in its own right, one capable of anchoring a travel itinerary or defining an evening in a city thousands of miles from the Marne.
Context
International Champagne Day is observed on the fourth Friday of October each year, providing the trade and its enthusiasts with an annual occasion to celebrate the appellation's global reach. The timing of this guide's publication aligns with that moment of collective attention, channelling it towards the experiential side of champagne culture — the bars, the views, and the settings that frame the glass as much as what is in it. The inclusion of venues across continents underlines how thoroughly champagne has embedded itself within the global hospitality landscape.