Houses
Rare
A champagne house known for its inaugural partnership as official champagne of the Ballon d'Or awards ceremony.
- Location
- France
- Known for
- Official champagne partner of the Ballon d'Or ceremony · Partnership with Piper-Heidsieck
Style
Rare operates as a distinct expression within a broader champagne house portfolio, maintaining its own market positioning and identity separate from its sister brand Piper-Heidsieck.
History
Rare made its debut as an official champagne partner at the Ballon d'Or ceremony on 6 December 2019, alongside Piper-Heidsieck. This marked the first time either house held official status at the prestigious football award. The partnership represented an ambition to align champagne with elite sporting culture and moments of exceptional achievement at the highest level of the sporting calendar.