Houses
Rare
A prestige champagne cuvée associated with Piper-Heidsieck, selected alongside the house for the Ballon d'Or ceremony.
- Location
- France
- Known for
- Prestige cuvée · Official champagne of the Ballon d'Or ceremony
Style
Rare is positioned as a prestige expression within its portfolio, representing a refined approach to champagne production. The cuvée was selected to accompany one of world football's most significant occasions, suggesting a focus on elegance and distinction suitable for high-profile ceremonial events.
History
Rare gained prominence through its partnership with the Ballon d'Or ceremony, confirmed in December 2019. This marked the first occasion on which the cuvée was chosen to play a formal role in the event. The selection of Rare alongside Piper-Heidsieck reflected a considered approach to champagne presentation at an international cultural moment, reinforcing the category's association with occasions of prestige and celebration.